Though Apollo Report has exclusively scooped that Waze actually acquired Apple, several publications have reported the opposite. Here's Apollo Report's exclusive timeline of events regarding these acquisition reports.
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January 2nd: Israeli blog NewsGeek claims that Apple is [pointlessly] offering $500 million to acquire Waze, a service that Apple has already fully integrated (via a licensing deal) into its amazing Maps app.
January 2nd (later that day): TechCrunch claims, pretending that nobody noticed the earlier report in Israel, that Apple is moving to buy Waze. The site used the catchy title Is Apple Plotting A Route To A Waze Acquisition? Rumours On The Road Point To Yes. This title of course is similar in style to the site's other recent reports: What’s Up With WhatsApp? Facebook Might Want To Buy It, That’s What and It’s Rumor Sunday! Apple Has Been Cozying Up To DIY Guide App Snapguide.
January 3rd (early morning): TechCrunch updates its original scoop to re-confirm its initial information and add a specific price point: "Another source confirms that negotiations are advanced, but Waze wants $750M and Apple is willing to do $400M plus $100m in incentives. Waze had less than $1M in revenues last year (primarily from ads). Negotiations may take awhile."
January 3rd (later that morning): TechCrunch hears from "multiple sources" (read: Apple's PR department) in a developing… story that its earlier article was complete bullshit. Apparently the issue with the deal was reality, it was never true.
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