What if driving skills could be computed as a score that warned us of bad drivers nearby – real time, on the road – also enabling navigation systems to offer safer alternative routes? Imagine if we could get rid of traffic jams and accidents altogether. Or how about if our cars picked up our groceries on their own – and dropped us off at the airport like a self-contained limo service?
What if automakers could subsidize our car purchases by working with telecommunications and other companies that want to capitalize on the lifetime revenue opportunity of a connected driver? Consider also the possibilities for insurance providers to charge higher premiums (for those who drive their cars themselves), or for local governments to monitor personal CO2 usage (in exchange for not taxing or tolling public roads).
Whether you embrace or object to these scenarios, they’re not too far away. This isn’t just an evolution of technology-enabled, connected vehicles. This goes beyond self-driving cars. And it’s more than a simple sensor-network: This is the era of smart mobility — an Internet of Cars.
Basically, cars have become the “ultimate mobile device” and we, the people, are becoming “connected drivers”. These aren’t just buzzwords: As a longtime strategic adviser and analyst of this space, I’ve been using these terms since 1998 to describe this fundamental transformation of the automobile. And it’s coming within this decade. For example, by 2016, most buyers in mature automotive markets (U.S., Western Europe) will consider vehicles’ ability to access web-based information a key criterion when purchasing an automobile. For premium vehicle brand buyers, this tipping point will be reached even sooner: 2014. That’s just one year away.
The connected vehicle is leading the automotive industry to its most significant innovation phase … since the creation of the automobile itself.
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