Samsung will launch the Galaxy S IV later today at an event in New York city. Samsung will hope that the new device will build on the success of the Galaxy S III, which by far was the best selling Android smartphone in the world for 2012. The success of Galaxy S III was only eclipsed by the iPhone 5 that arrived in Q4 of 2012, but even after its arrival it has given Apple’s signature product a tough fight. The arrival of the Galaxy S IV could make things difficult for the iPhone 5 as the next iPhone is expected to be launched at a much later date.
Over the last few weeks we have seen Samsung post teaser videos for the device and today it even invaded Times Square in New York with a group of mob dancers.
The Galaxy S IV is expected to have a 4.99-inch 1080p display, a 8-core Exynos Octa 5 processor, which is based on ARM’s big.LITTLE architecture, 2GB of RAM, a 13-megapixel camera, a larger battery, wireless charging, Android 4.2, some eye tracking capabilities and a new version of the TouchWiz user interface.
People hope that with the Galaxy S IV, Samsung abandones its brash favouritism for a plastic industrial design, but recent comments by Samsung executives and leaks suggest that to be unlikely.
While there are already many smartphones like the Sony Xperia Z, the HTC Butterfly and the soon to be launched HTC One that offer features comparable to what one expects of the Galaxy S IV, undoubtedly the Samsung flagship is the most highly awaited of the lot. Pricing wise it should be competing with the iPhone and one can expect Samsung to pull all the stops in terms of marketing the device.
Photographs: Rohit Sharma
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