Overdose of fashion weeks hampering industry: Wendell

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Too many fashion weeks all year around not only localise the industry but also dilute its long celebrated essence as well as negatively impact business, says fashion designer Wendell Rodricks who has unveiled secrets of the glamorous industry in his newly released autobiography.

"With so many fashion weeks being held every now and then the whole concept of 'green room' is being diluted and the business is being affected," says Rodricks, a veteran of the Indian fashion industry.

"The Green Room" published by Rupa's Raintree Publications is Wendell's autobiographical account which he says is an entry into into his green room to which no outsider is allowed access.

From the time he used to work as a cook in Oman to the day he established his own label, the book is a telltale of how he transformed his passion into reality and how the industry has undergone a stage of metamorphosis in past 25 years.

"I have neither chronicled my story nor is it a retrospective of fashion shows over the years but a culmination of both. In a way its a story of my evolution and Indian fashion's evolution" Wendell told PTI in an interview.

However, the designer who hails from Goa believes he has become compassionate to past circumstances and penned down this book.

"The most challenging thing to do was to remember all what I have been through. Recalling all the highs and lows I have developed a new perspective towards those circumstance which I didn't have at the time of their occurrence," he says. 

A green room, says Wendell Rodricks, is a very strange place to which only few people have access to though the activities and relationships there can not be defined in a set or predictable pattern. What happens in green room after all rarely stays there.

"Designers showing a collection at a particular time slot colonise the green room for 'their hour'. However close the friendship between them, the entry of others into the green room during 'their hour' is frowned upon" he writes.

The ace designer's dream is to have a green room that is plush and luxurious.

"Instead of cramped make up area, shoddy racks, dirty floors and black curtain walls, we will have flowers, champagne, white walls, space...." he says claiming that perhaps that dream will come true someday and perhaps it will change the very nature of the fashion industry.

Wendell who has earlier written a book on history of Goan costume 'Moda Goa', Wendell is presently working on a text book called ''Cutting in squares' which he says will decode and decipher the art of cutting clothes through guidelines of Indian geometry.

"It is time I believe we need to revamp and revise the current structure of fashion education in our country. There are so many fashion graduates every year and they end up being nowwhere".  


- Team Manorama


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